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internet marketing info


necessities

own domain name
free valuable info
professional looking site
internal search facility
privacy statement
secure credit card ordering
regular site promotion


important

high position for brand names in major search engines
opt-in email list
email newsletter


search engine strategies

check out competitors keywords
use phrases rather than individual words
check which search phrases used most often


favicon.ico

put file in every directory - if bookmarked, it provides a bookmark icon with MSIE5 - icon 16*16, not more than 16 colours


info

estimated number of people online - 459,000,000 (Aug 01)
estimate of number of people online by end of 2002 - 600,000,000 (Feb 02)
estimated size of web somewhere between 9M and 20M sites (Oct 01)
2/3 of the sites are duplications, sites under construction, or the invisible web (Oct 01)
estimated growth of web - 7,000,000 pages a day (Jun 01)

OCLC contains web stats compiled from an annual survey


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comments to weed@wussu.com
revised 24 November 2005
URL http://www.wussu.com/search/market.htm